5 Lessons from 5 Years on LinkedIn: How to build a brand that sells
Join Tom Slocum, a LinkedIn thought leader with five years of experience growing his brand and business on the platform, as he shares five powerful lessons that helped him turn his LinkedIn presence into a revenue-generating machine.
Tuesday
April 22
12 PM EST
Why Attend This Webinar
Discover how to create a presence on LinkedIn that goes beyond likes and views. Learn how to communicate your value clearly, craft a consistent message, and build trust with the right audience—so your brand opens doors and builds relationships that last.
Build a Brand That Builds Trust
Turn Engagement Into Opportunity
It’s not just about posting—it’s about positioning. Learn how to craft content that speaks directly to your audience’s needs, sparks conversations, and creates opportunities. We’ll show you how to use your presence to attract leads, clients, and collaborations naturally.
Grow with Consistency and Clarity
Success on LinkedIn isn’t a one-time effort—it’s built through repeatable systems. Discover how to stay visible, relevant, and in demand over time with practical strategies to stay consistent, refine your message, and scale your brand with clarity and intention.
Tom Slocum
| Built $2.8M in Pipeline From Scratch | Sales Coach | SDR Builder | Cold Call Guy|
Tom Slocum is the founder of The SD Lab, a boutique outbound firm helping B2B teams drive revenue with strategies that actually work. With 18 years in sales, he’s built playbooks, led teams, and now helps founders and sales leaders fix outbound and convert pipeline, fast and effectively.
Speaker
Host
Elizabeth Leiba
Author | Educator | Speaker |
Elizabeth Leiba is a bestselling author, speaker, and educator dedicated to empowering Black women and their businesses. A LinkedIn Top Voice and founder of the Black History & Culture Academy, she champions social justice and leadership. She has delivered keynotes at top institutions like Yale and Georgetown.
Tom went above and beyond when I reached out for advice. Not only did he provide insightful guidance, but he also took the time to offer additional resources and support that I didn’t even think to ask for. His expertise and generosity truly set him apart. Highly recommend working with him! You will be glad you did!! Tom overdelivers-hard to find these days!
Cindi Cohn, Motivational Speaker
Tom is one of the most genuine people you'll ever meet. His tactics and techniques help sales reps stand out in a sea of the same. It's a pleasure to watch Tom influence sellers and change their behaviors. I'd recommend Tom to any team looking to step up their sales game and hit or exceed quota. Class act, Tom! Keep up the great work!
James Buckley, Host & Sales Creator
Great Things People Say
This session is ideal for B2B founders, sales leaders, and professionals looking to grow their personal brand on LinkedIn, attract better opportunities, and drive real revenue through content and connection.
You’ll walk away with five actionable lessons from Tom’s five years of building a brand on LinkedIn—everything from building trust to creating content that converts, and turning relationships into revenue.
Not at all. Whether you’re just getting started or already posting regularly, this webinar will help you level up your strategy and stop leaving money on the table.
The webinar will run for 60 minutes, with an additional 15-minute Q&A session where you can get your specific questions answered.
Frequently
Asked Questions
Got more questions? Keep them handy and we'll answer them all during the webinar.
The webinar will start in:
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