Why LinkedIn Got Weird
And How You Can Too
Join Mya Shell and Trish Seidel for a refreshing, real-talk session on how to embrace the new vibe of LinkedIn without losing your brand identity. Learn how to craft posts that connect, build a following without sounding like everyone else, and show up online in a way that actually feels fun.
Thursday
April 17
12 PM CST
Why Attend This Webinar
Embrace the New LinkedIn Era
Uncover how LinkedIn’s transformation from stiff professionalism to authentic expression is creating new opportunities for visibility, connection, and creativity.
Find out why unconventional posts are gaining traction—and how to craft content that’s bold, personal, and perfectly you without sacrificing credibility.
Learn the Science of “Weird” That Works
Discover how to show up consistently and confidently on LinkedIn by blending professionalism with playfulness—so your content builds connection, not just impressions.
Build a Standout Brand with Personality
Walk away with tools, prompts, and mindset shifts that help you stop overthinking your posts—and start enjoying the process of content creation again.
Create Content That Actually Feels Fun
Mya Shell
Senior Social Media Manager | Focused on growing brands & building communities | Teaching you how to make social media fun again
I’m a social media strategist who makes content feel effortless and fun. From trendspotting to human-first storytelling, I help brands and individuals show up authentically online. Always traveling, obsessed with good stories, and yes—I can eat a whole pizza solo.
Speaker
Speaker
Trish Seidel
Director of Marketing @ Teal
Trish Seidal is your marketing big sister, here to guide you with a mix of strategy. She offers expert advice on content strategy, SEO/SEA, branding, visibility, and growth hacking, all delivered with humor and heart. Trish knows what it’s like to need a mentor, and now she’s showing up as the one she once needed.
Host
Elizabeth Leiba
Author | Educator | Speaker |
Elizabeth Leiba is a bestselling author, speaker, and educator dedicated to empowering Black women and their businesses. A LinkedIn Top Voice and founder of the Black History & Culture Academy, she champions social justice and leadership. She has delivered keynotes at top institutions like Yale and Georgetown.
Working with Trish felt like having a big sister in my corner—cheering me on, giving me real advice, and never letting me settle for less. Her branding and content strategy completely transformed how I show up online. She just gets it.
Maya T, Digital Creator
I worked with Mya as a Cloud Campaign influencer and ambassador. She has made such a big impact during her time at Cloud Campaign. She really put a face to the brand which made it easy for creators like myself to connect with her. Mya is a gem! I hope I get to work with her again in the near future.
Milou Pietersz, Founder @ Simply Multimedia
Great Things People Say
This session is perfect for founders, freelancers, creators, and professionals who want to build a more human, authentic presence on LinkedIn — and actually enjoy doing it.
Not at all. “Weird” just means embracing what makes you different. This webinar will show you how to infuse your personality into your content without losing your professionalism.
What if I don’t post much (or at all) on LinkedIn yet?
That’s totally fine. Whether you’re just getting started or looking to refresh your approach, this session will meet you where you are and help you move forward with confidence.
Mya Shell and Trish Seidal will share actionable tips, real-world examples, and proven strategies you can implement right away to grow your LinkedIn presence.
The webinar will run for approximately 90 minutes, including time for Q&A at the end.
Frequently
Asked Questions
Got more questions? Keep them handy and we'll answer them all during the webinar.
The webinar will start in:
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