Marketing That Matters: Empathy as the Key to Reaching the Right Audience

Want to know what actually makes clients choose you over competitors? Join TEDx speaker and brand strategist Maria Ross for an insight-packed session where you'll unlock the proven framework for creating deep customer connections that drive business growth. Learn how to translate empathy into powerful marketing messages, position your brand for premium clients, and build a loyal customer base - all through practical, ROI-focused strategies you can start using today.

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Thursday

February 6

10 AM PST

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Why Attend This Webinar

Discover how to infuse empathy into your brand strategy to create deeper connections with your audience. Learn the proven framework to identify customer needs, craft emotionally resonant messaging, and position your brand as one that truly understands and cares.

Build an Empathy Driven Brand

Attract Clients Through Compassion

Unlock the secrets to attracting and retaining high-value clients by leveraging empathy. Learn how to gather meaningful customer insights, create personas that drive action, and design marketing strategies that speak directly to your audience’s emotions and aspirations.

Scale With Strategic Implementation

Transform your business into a scalable, empathy-driven powerhouse. Learn how to create a brand positioning statement that inspires your team, attracts the right clients, and builds loyalty. Gain access to practical templates and examples to implement empathy-driven strategies immediately.

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Maria Ross

Empathy Advocate: Keynote/TEDx Speaker, Author, Facilitator, Podcast Host

Maria Ross is a brand strategist, TEDx speaker, and author of "The Empathy Edge." She helps leaders and companies leverage empathy as a competitive advantage, having worked with Dropbox, Salesforce, and TBWA Worldwide. Forbes named her book a Top 11 Leadership Book.

Kimberly is a digital entrepreneur specializing in transforming expertise into profitable online courses and digital products. With a focus on hands-off strategies, she helps entrepreneurs escape Zoom fatigue and build passive income streams, unlocking the freedom to live and work on their terms.

Kimberly Clark

Digital Entrepreneur

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Speaker

Host

Great Things People Say

Maria and I partnered on a global webinar on empathy. She was an incredible partner during every step of the process. She is proactive, brings data and stories to the audience, and is a terrific conversationalist. I highly recommend her – especially given the relevance of her content today.

Aaron Hurst, Founder @ Imperative

I put my trust in Maria’s practical and efficient approach and was not disappointed! With the right strategy guiding us, we quickly built the right messaging, logo, visuals, website copy, and even marketing ideas. I’m able to explain my work in a clear, compelling way that engages my ideal clients. Creative, feisty and smart, Maria is my secret weapon, I’ve launched two businesses with her expertise…and maybe more in the future!

Renee Metty, Founder @ Pause

Who is this webinar for?

This webinar is perfect for content creators, business leaders, marketers, and consultants who want to build stronger connections with their audience, create more impactful messaging, and drive brand loyalty through empathy-driven strategies.

What will I learn from this webinar?

You’ll learn:

The business case for empathy and how it drives ROI and customer loyalty. How to gather customer insights and turn them into actionable personas. Strategies to craft emotionally rich messaging that inspires action. How to create a powerful brand positioning statement that attracts the right clients and inspires your team.

Do I need prior experience in branding or marketing?

No prior experience is required! This webinar is designed for both beginners and experienced professionals looking to deepen their understanding of empathy-driven branding and marketing.

How long is the webinar?

The webinar will run for approximately 60 minutes, including a live Q&A session where you can ask Maria Ross your specific questions.

Can I ask questions during the webinar?

Absolutely! There will be a live Q&A session where you can ask Maria Ross your questions directly.

Frequently

Asked Questions

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Got more questions? Keep them handy and we'll answer them all during the webinar.

Transform Your Business Through The Power of Empathy
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