How to Find Your Niche?
Join Elizabeth Leiba & Madison Butler, two powerhouse business strategists and thought leaders, as they guide you through the process of discovering your niche—the sweet spot where your passion, expertise, and market demand align.
Tuesday April 23
1 2 PM EST
Why Attend This Webinar
Learn how to differentiate yourself by discovering the niche that makes you unforgettable. You’ll walk away with clarity on what sets you apart and how to position that uniqueness in a way that attracts your ideal audience.
Stand Out in a Saturated Market
Align Passion with Profit
Learn how to blend your passions, skills, and experience with what the market is actively seeking. Create a business or brand that feels authentic and makes money.
Build Authority and Attract the Right Clients
Discover how a clearly defined niche helps you become the go-to expert in your space, making it easier to attract aligned opportunities, collaborations, and clients who truly value your work.
Elizabeth Leiba
Author | Writing Coach | Keynote Speaker | Black Women’s Empowerment | Mental Health Advocate
A bestselling author and educator dedicated to empowering Black women in business and life. Through books, speaking, and education, I help women reclaim their peace and embrace their power.
Madison Butler focused around creating equitable spaces and creating scalable strategies to achieve psychological safety. She is an outspoken advocate for mental health, removing the stigma around trauma, DEI and the ability to be "human at work". She is passionate about facilitating hard conversations through storytelling, data and tough empathy.
Madison Butler
Chief People Officer | Founder @ Black Speakers Collection
Speaker
Speaker
Madison played a key role in our growth, exceeding lofty goals and building a high-caliber, diverse talent base that enhanced our culture of performance. Her impact on the company's direction is unmatched, and I’m proud to know her both professionally and personally.
Glenn Ladd , Business and Sales Solutions Expert
Great Things People Say
Elizabeth Leiba is a dedicated professional with 25 years of experience creating meaningful learning experiences. She's a great resource for instructional design, social media, and publishing. Highly recommended!
Dr. Jennifer Hubbard, Educational Coach/Mentor, Researcher, Professor, Innovator
This webinar is perfect for entrepreneurs, coaches, creators, and anyone looking to build a personal or professional brand that stands out. If you’re struggling to define your niche or attract the right clients, this is for you.
You’ll leave with actionable steps to help you identify your unique strengths, define your niche, and begin positioning yourself as an authority in your space. Plus, real-world examples and inspiration to get you moving immediately.
Not at all! Whether you’re just getting started or looking to pivot and refine your brand, this session will help you gain clarity on your next move.
Just bring an open mind, a notebook, and your curiosity! We’ll guide you through reflective exercises and share insights that’ll spark big ideas.
The webinar is approximately one hour, with additional time for a Q&A session at the end.
Frequently
Asked Questions
Got more questions? Keep them handy and we'll answer them all during the webinar.
The webinar will start in:
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