How To Get The Most Out Of Your Co-Marketing Partnership
Join Evan Patterson, a B2B marketing strategist known for his results-driven, creative approach to partnerships, as he breaks down exactly how to unlock the full potential of your co-marketing efforts.
Wednesday
May 14
12 PM CST
Why Attend This Webinar
Learn how to identify co-marketing partners that align with your goals, audience, and values—so every collaboration feels natural, impactful, and built for long-term success.
Find the Right Partners for Real Results
Create Campaigns That Actually Convert
Get practical strategies for designing joint campaigns that drive engagement, not confusion. From aligning your messaging to sharing the spotlight, you’ll learn how to deliver value to both audiences.
Avoid Costly Mistakes and Build Lasting Momentum
See what makes or breaks a co-marketing effort through real-world examples. Walk away with tools to measure success, keep the momentum going, and turn one-time partnerships into repeat wins.
Evan Patterson
Fractional Marketer | Ghostwriter | Grow B2B brands through content, community & partnerships |
Evan Patterson is a B2B marketing strategist who builds lean, high-impact marketing engines for SaaS startups. With 300+ influencer campaigns, 100+ ghostwritten execs, and a 26K+ audience, Evan helps founders grow brand and pipeline fast—without the bloat. Specialties include social-led content, co-marketing, and personal branding.
Speaker
Host
Elizabeth Leiba
Author | Educator | Speaker |
Elizabeth Leiba is a bestselling author, speaker, and educator dedicated to empowering Black women and their businesses. A LinkedIn Top Voice and founder of the Black History & Culture Academy, she champions social justice and leadership. She has delivered keynotes at top institutions like Yale and Georgetown.
I've worked with Evan for years—he’s generous with his knowledge, genuinely supportive, and always treats you like a person, not a prospect. He shows up, adds value, and builds trust long before there’s a contract. I’m more than happy to recommend him.
Richard Harris
Evan is an amazing brand evangelist. He is passionate about the products he works with a creates an amazing voice. I love how he puts his whole personality into his work.
Andy Mowat
Great Things People Say
It’s perfect for B2B founders, CMOs, GTM leaders, marketers, and creators looking to grow their brand and pipeline through co-marketing.
You’ll walk away with actionable strategies on picking the right partners, aligning goals, avoiding common mistakes, and measuring success in co-marketing collaborations.
Not at all. Whether you're brand new or looking to refine your current strategy, this session is designed to be beginner-friendly and immediately actionable.
Absolutely! There will be a live Q&A session where you can ask your questions.
The webinar will run for 60 minutes, with an additional 15-minute Q&A session where you can get your specific questions answered.
Frequently
Asked Questions
Got more questions? Keep them handy and we'll answer them all during the webinar.
The webinar will start in:
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