Search Meets Social: Boosting Visibility Through Social SEO
Join Dayana Collazos Ibarra and Celeste Gonzalez, experts in digital strategy and social growth, for a high-impact session on how to make your content discoverable across platforms from TikTok to Instagram to YouTube and beyond.
Thursday
June 5
1 2PM PT
Why Attend This Webinar
Master Social SEO for Maximum Reach
Learn how to harness the combined power of search and social to get discovered faster. We’ll show you how to optimize your content so it surfaces in algorithm-driven feeds and search bars—right when your audience is looking.
Every platform has its own algorithmic language. Discover actionable tips for TikTok, Instagram, YouTube, and more—so your content isn’t just seen, but shared, saved, and searched.
Unlock Platform-Specific Growth Strategies
Visibility is only the first step. Learn how to turn those views, impressions, and clicks into meaningful connections—whether that’s followers, subscribers, leads, or customers.
Convert Views Into Real Engagement
Explore how to craft content that doesn’t just get views—but sparks conversations, builds communities, and drives long-term impact across platforms.
Measure What Matters & Optimize Smarter
Dayana Collazos Ibarra
Top 25 Marketer to follow in 2025 | Social Media Executive @ The Folio Society | Speaker, Panelist & Workshop Host |
Hola, I’m Dayana! I’m a Social Media Executive at The Folio Society, where I grew our Instagram from 208k to 250k in 8 months. I’m passionate about helping creators and professionals build authentic, lasting brands online—one powerful post at a time. Let’s turn visibility into real-world impact!
Speaker
Speaker
Celeste Gonzalez
Director of RooLabs @ RicketyRoo | Speaker | Wix Course Creator | SXO Consultant
Celeste Gonzalez began her SEO journey by blogging as a first-gen college student. Now leading RooLabs at RicketyRoo, she tests cutting-edge SEO strategies and shares real-world insights. In this webinar, she’ll show you how to build lasting impact beyond social media through strategic visibility and authentic digital presence.
Host
Elizabeth Leiba
Author | Educator | Speaker |
Elizabeth Leiba is a bestselling author, speaker, and educator dedicated to empowering Black women and their businesses. A LinkedIn Top Voice and founder of the Black History & Culture Academy, she champions social justice and leadership. She has delivered keynotes at top institutions like Yale and Georgetown.
I recently invited Dayana to deliver a Content Creation Workshop to our Level 6 university students in Digital Marketing and Music Business. She exceeded all expectations. What impressed me most was Dayana's ability to connect authentically with our students.
Laura Cioffi
Celeste is an amazing SEO. She’s great at applying data to get real results for clients. Her focus is on the financial goals of her client, not vanity metrics. Her dedication to client success is admirable. Celeste is also an amazing speaker. She’s eager to learn and share her knowledge with others. It’s been great to mentor her.
Amanda J.
Great Things People Say
This session is designed for content creators, entrepreneurs, marketers, and brand builders who want to increase their discoverability across platforms like TikTok, Instagram, YouTube, and more. Whether you're just starting or looking to grow your online influence, you’ll walk away with actionable strategies.
Not at all! This webinar breaks things down in a clear, beginner-friendly way. Whether you’re brand new to SEO or already using hashtags and keywords, you’ll learn something new to boost your content's performance.
Social SEO is the practice of optimizing your content on social platforms so it appears in search results—both on the platform and via traditional search engines. It blends keyword strategy, content format, and algorithm know-how to boost your visibility and reach.
Do I need any special tools or software?
Nope—just a stable internet connection and something to take notes with. We’ll handle the rest.
The webinar will run for approximately 60 minutes, including time for Q&A at the end.
Frequently
Asked Questions
Got more questions? Keep them handy and we'll answer them all during the webinar.
The webinar will start in:
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